A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
A. Because the final purchase was made by a visit directly to the webpage, the purchase is considered a web transaction and no email attribution is registered.
B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D. The purchase transaction is attributed to both email campaigns.
Answer: C
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