Sunday, 8 March 2020

Oracle 1Z0-477 Questions Answers

When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
B. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
C. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

Answer: D


Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?


A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.

Answer: C

Wednesday, 2 October 2019

Oracle 1Z0-477 Questions Answers

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?


A. Because the final purchase was made by a visit directly to the webpage, the purchase is considered a web transaction and no email attribution is registered.
B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D. The purchase transaction is attributed to both email campaigns.

Answer: C

Monday, 20 May 2019

Oracle 1Z0-477 Question Answer

Which coding practice should you use when coding responsive design email messages?

A. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B. Use background images freely; they will just not display if not supported on some platforms.
C. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
D. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.

Answer: A

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Tuesday, 27 November 2018

Oracle 1z0-477 Question Answer

Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
B. You can only modify profile lists used for mobile campaigns through Connect uploads.
C. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
D. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

Answer: C


You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?


A. Data Switch
B. Entry Tracking Variable
C. Timer Event
D. Stage Gate
E. Conditional Branchlet

Answer: B

Sunday, 14 October 2018

The Oracle promo nights that Oakland deserves

The Warriors launched their final Oracle Arena promotional calendar. It's not horrible, but here are three suggestions to take it to the next level.


The Golden State Warriors are entering their final year playing at Oracle Arena in Oakland, the beloved East Bay concrete canyon.

Long before the Warriors reached their current status as world beater, Oracle was the host of decades of mediocre memories that will last a lifetime. That said, decades of loss forge a nostalgia that will be hard to replace at the Chase Center. Therefore, it is only appropriate for the Warriors, the best NBA team, to honor their loyal East Bay fans with the best trio of promotional nights in the history of mankind.

Something I did not cover before: winning is a big responsibility. Instead of being more creative, teams, like the Warriors, often use win like a crutch. Teams must be more creative and less sterile. Nothing to lose!

"We're going to do an Iguodala bobblehead night."

"How about a Bobley Boogie night?"

Bla bla bla.

Boogie is still learning the difference between Oakland and San Francisco. Think of the fans!

Not all is bad news. The Warriors marketing team guessed some things. On February 12, 2019 is Baron Davis Night (bobbleheads!) And on February 21, 2019 is We Believe Night. There are also Throwback Thursday nights scattered throughout the season to celebrate entire decades: the 70s, 80s, 90s and 2000s will be honored.

But I'm looking for more and it's not too late. The Warriors have the opportunity to think outside the box to offer the East Bay faithful a memorable year on their own turf.

1) Night of Monta Ellis: the absence of Ellis catalyzed a dynasty. Without Ellis leaving, there is no Stephen Curry (as we know him), no selected player from Harrison Barnes and, in turn, no Kevin Durant. The least the warriors could do was celebrate the guy. Honor Ellis before the match and distribute a wobbly head. At half-time, blindfolded, place them anywhere on the field and tell them to inflate. Monta Ellis deserves it and the fans deserve to remember the past.

2) Yay Area Night: imagine the Oracle stereos that overcome the traffic jams of the E-40, the ghost videos to roll after three years and fans like the end of the world. Once the Dubs have joined the Chase Center, technologists Carter, Jacob and Tim will be too exhausted by their work in failed startups to enjoy an evening like this. Menu: $ 3 beers and $ 1.50 for hot dogs wrapped in bacon. Here. There is no other food and drink available.

3) Nellie's Night: One night for Don Nelson. The man who organizes the poker nights with Owen Wilson, Willie Nelson and Woody Harrelson (three names that sound the same way) also trained the Warriors for two periods totaling eleven seasons. If you look good, your signature "Nellie Ball" was the first shot of the current brand of hoops that the team plays today. He is also an old hilarious smoker and marijuana. Nellie jumps on him with a Hawaiian shirt, holding a deck of cards with a big seal hanging on his mouth would be for thousands on eBay.

Monday, 2 July 2018

Oracle 1z0-477 Question Answer

You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?


A. Create the two separate exports and ensure they both have the Sent value in them.
B. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
C. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
D. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.

Answer: B

Friday, 2 March 2018

Oracle 1z0-477 Question Answer

You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. You must purchase Premium tracking in order to support link tracking in Responsys.
B. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
C. In the SMS campaign message designer, enable conversion tracking.
D. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
E. In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: BCDE


A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
B. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
C. Create an Import Supplemental Table job in Responsys for this file.
D. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.

Answer: A

Wednesday, 7 February 2018

Oracle 1z0-477 Question Answer

In RPL, how do you reference a value in a data source?

A. data_source.field_name
B. fieldname
C. project_name.field_name
D. data_source_alias.filed_name_alias

Answer: B


How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
B. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
C. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
D. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Answer: D

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Tuesday, 6 February 2018

Oracle's Silicon Valley campus is now home to a high school — here's what it's like inside (ORCL)


Oracle is known for its database technology, but could soon be known for something else, educating children.


Last month, the technology giant opened the doors to a new $ 43 million high school building built on its Silicon Valley campus. The building is the new home of Design Tech, also known as d.tech, a public charter school that works closely with the Oracle Education Foundation, a nonprofit organization funded by the company.


Although he was four years old, d.tech did not have a permanent home until he moved to the new building. The school, which focuses on design thinking and creative problem solving, started with only a few classrooms within another public high school. Then he moved to a partially renovated garage.


You have the right to use the new structure for the life of the building, and you are only paying $ 1 per year in rent to Oracle.


While the construction of d.tech is new, the Oracle campus is a familiar place for many of the 550 students at the school. Many students have interned with the company. Many have also taken classes at their conference center on campus that the school offers four times a year. In these classes, d.tech students interact with design and engineering professionals who volunteer to help teens do things like develop applications or create businesses.


Here's what it's like to go to school on the campus of a tech giant:

Oracle's headquarters is in Redwood City, California, about 20 miles south of San Francisco.


The company started building its campus in 1989. Its blue glass office buildings were intended to call to mind the databases that made Oracle famous.

The campus has a lot of walking paths and a small lake that employees can jog around during their breaks. 


The d.tech building is on the east side of the campus, just steps away from Oracle's main offices.



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Oracle 1Z0-477 Braindumps Questions

Monday, 5 February 2018

Oracle 1z0-477 Question Answer

Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
B. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
C. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
D. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
E. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

Answer: ADE                                   1Z0-477 Dumps Questions



What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
B. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
C. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
D. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.

Answer: C

Monday, 29 January 2018

It's Time to Buy Oracle and IBM Stock, Forget Hot Tech


Shares of Oracle Corporation (ORCL - Get Report) are underway on Wednesday, rising almost 3% after analysts at Morgan Stanley updated the overweight stock of the same peso.

In fact, they did not give a reason to own the action, they gave five reasons. Speaking on CNBC's "Mad Dash" segment, Jim Cramer of TheStreet decided to take a closer look at the note.

While increasing its target price from $ 50 to $ 57, analyst Keith Weiss made several arguments in favor of Oracle, which include:

  •     A "full development" database business
  •     Restore the expectations of software applications as a service
  •     A lower tax rate
  •     Repatriation of cash abroad
  •     Low valuation vs. its historical average

According to comments by CEO Mark Hurd, Wall Street seems to have reacted in an exaggerated fashion to Oracle's previous earnings report, Cramer said. It was not as bad as the investors did, he added.

Perhaps Oracle's cloud business is improving. But even if that is not the case, the shares are very cheap, trading at only 15 times the future earnings. Oracle shares traded at the low $ 50 during the summer. Now, even with the new tax bill and the ability to repatriate cash abroad, Oracle's shares are traded at half or more than $ 40, he noted.

Will the company bring cash for the repurchase of shares? Oracle could very well, reasoned Cramer, who also manages the portfolio of Action Alerts PLUS charitable trusts.

The databases are in full swing and are good news for Oracle. But what else is in full swing? Mainframes, which is good news for International Business Machines (IBM - Get Report). While analysts at Morgan Stanley were hailed by Oracle, analysts at RBC Capital were optimistic about IBM. Analysts pushed IBM to beat the sector's performance and raised its target price to $ 180 from $ 160. The valuation was also a catalyst for analysts.

  •     Warren Buffett must be ignored when it comes to IBM shares
  •     Intel faces new threats from IBM and Qualcomm, even if it defends itself from AMD
  •     Oracle reverts to mergers and acquisitions to boost brand growth

"I'm in love with the mainframe cycle because the margins are big," Cramer said, adding that he is surprised that investors are not more optimistic about the catalyst. However, Warren Buffett, a big IBM investor, had been selling during 2017 and that seemed to triumph over everything else. In contrast, Buffett was a big Apple buyer (AAPL - Get Report).

If IBM can deliver good results, the action could be a spiral spring, Cramer concluded.

Monday, 22 January 2018

Oracle 1z0-477 Question Answer

In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library,
updating the document periodically.
How can they accomplish this?

A. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
B. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
C. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
D. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.

Answer: B


You need to comment your RPL code so that it doesn’t get generated in the source HTML for a campaign.

A. <!-- and -->
B. <#-- and -->
C. <comment> and </comment>
D. <<-- !~ -->

Answer: B

Monday, 15 January 2018

Oracle Still Silent On Meltdown, But Lists Patches For x86 Servers Among 233 New Fixes


Oracle still has nothing to say about whether the vulnerabilities of Meltdown or Specter are a problem for their hardware.

Big Red today offered The Register another "no comment", which makes it a notable absentee from Intel's list of x86 vendor advisories on how to handle twin problems.

Oracle, of course, also operates an x86 cloud, the users of whom The Register imagines would be willing to hear of any impending disruption or degradation of service.

Big Red also had nothing to say about whether Specter and Meltdown apply to their SPARC hardware. We also asked Fujitsu about his SPARC situation and the company told The Reg "We are in the process of checking the status, the details of the updates will continue to be published by Fujitsu as they become available."

But Oracle's usual verbosity in software patches may have revealed the company's x86 solution: the company's preview of its quarterly patch download on Tuesday, January 16 includes "Oracle X86 Servers, SW versions 1.x, SW 2.x "among the 97 products to be patched

Sun ZFS Storage Appliance operators have been urged to prepare for a 10.0 severity correction, while Oracle's Fusion Middleware, PeopleSoft, Oracle Retail, Virtualization, Communications Applications and Supply Chain Suite users have 9.8 point failures to fight .

Most of the patches are for applications *, but also Solaris 10 and 11.3 made the list, as well as Java Advanced Management Console and Java ME SDK.

It includes the Oracle's Cruise Dining Room Management application, the Cruise Fleet Management application and the Cruise Shipboard Property Management System.

Oracle 1z0-477 Question Answer

What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

A. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
B. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Answer: ABC



Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A. Recipient deletes a promotional email from the inbox.
B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
C. Recipient selects a Reply-to unsubscribe in a promotional email.
D. Recipient registers a SPAM complaint for an email.
E. Recipient inbox is full, so the promotional email is rejected by the server.

Answer: CDE